TONIC TAKES LIVE delivers specialized EUC (one-wheel) camera operators for endurance events worldwide. Built for speed, precision, and control, our operators move inside the race—capturing broadcast-ready live feeds alongside cinematic content in real time. Designed for tight spaces and dynamic environments, TONIC TAKES LIVE offers a level of access and intimacy that traditional pursuit vehicles can’t achieve, bringing audiences closer to the defining moments of competition.

Beyond race day, TONIC TAKES develops and produces commercial and documentary content rooted in story. We partner with brands, athletes, and organizations to create work that feels honest, cinematic, and human—blending technical execution with narrative depth. From branded campaigns to long-form documentaries, our focus is on capturing authentic moments and shaping them into stories that resonate well beyond the finish line.

We've had the privilege of working on commercial campaigns for renowned brands including Gatorade, New Belgium Brewing, Kawasaki, Volkswagen, Vinfast, Nutcase, Dragon Alliance, Kashi, and Athletic Brewing to name a few. Our passion for storytelling, combined with technical skills, allows us to produce visually engaging content that not only meets but exceeds client expectations.

We specialize in Sports Documentary storytelling at the highest level. Our work includes the Emmy-nominated IRONMAN World Championship documentary, A Fighting Chance, Quest for Kona, and An IRON WILL. In 2024, we produced An IRON WILL, an 8-episode docuseries capturing the debut season of the IRONMAN Pro Series—offering rare, behind-the-scenes access to the athletes competing for the series title.